Review: Makeup Revolution Conceal & Define Concealer
I've wanted to try out the Makeup Revolution Conceal & Define Concealer for a while now. It generated a huge amount of buzz on both Youtube and social media. It was being labelled as a dupe for Tarte's Shape Tape, a beauty blogger holy grail for many. I've personally stayed away from Shape Tape as I've heard it can be drying. To give you a little background before the review, I have very dry undereyes. I've never found a concealer that doesn't crease and sink into my fine lines. At one point I had stopped using it, but a little video from Wayne Goss on using facial oil to bring back moisture after setting the area with powder has me back in the game. I also make sure to moisturize the area very well beforehand and use a light hand when setting (no baking for me). Such is the life of aging skin, I guess. As many pale gingers know, it can also be a struggle to find a light enough shade, and that was a big concern when testing this out as well. Now on to the review...
Packaging & Price
The Makeup Revolution concealer comes in a glass bottle with pretty rose gold labeling. It contains 0.14 fl.oz of product for $9.99CA. In comparison to other drug store concealers I own, Maybelline Age Rewind contains 0.2.fl.oz for $12.99, Maybelline Fit Me contains 0.23 fl.oz for $9.99 and Loreal True Match Multi Use Concealer contains 0.05 fl. oz for $15.99. It falls in between the Maybelline and Loreal brands when it comes to the amount, but the price is less, with the exception of the Fit Me. I find that I use less of the Conceal & Define than the Fit me, so you may want to take that into consideration as well. Shape Tape on the other hand contains .33 fl.oz with a cost of $27.00US (approximately $37.00CA). Let's face it...since Shape Tape isn't sold in Canada, that means we're faced with paying additional shipping with the joys of brokerage and duties. Now that the nitty gritty is over with...on to testing out the product!!
The concealer applies with a generous sized doe foot applicator. It does remind of Shape Tape, but in truth, I think the concealer formula would be hard to dupe, so I'm not sure it's fair to call it that. The concealer is thick and creamy and glides on well across the undereyes. It doesn't tug or pull. I was quite surprised...it blended out quickly and evenly. So fast I had to double check that I didn't need to continue fiddling with it. It feels very lightweight on the skin as well.
Probably the only negative - and it's a tiny one - is that it does dry fairly quickly. I would recommend not doing your entire face at once, but finish an area and move on to the next. It performs beautifully this way. It covered the redness of my emerging pimple as well and that only took the smallest dot of product. I would say that this has a high medium coverage. I don't think I would say it's completely full, as I can see some of the blue under my eyes still. One of the joys of being pale is that nothing covers that up without using colour correctors, so I didn't mind that.
I purchased shade C1. It was the lightest I could find, although they have released more shades and do have lighter ones including a white to lighten and brighten. This shade was for fair skin with neutral undertones and it was perfect for me. They do have a range of 25 shades, from fair to deep with a range of cool, warm and neutral undertones. I think that's pretty impressive for a drugstore priced brand. I've compared it to my other fair skinned concealers and it clearly comes out the winner for me.
As for wear, this creased less and settled into less fine lines than any of my other concealers. Not only that, but it wore well for over 12 hours. I can't even tell you how happy this made me. It has become my 'go-to' concealer. While I think it's inevitable that every concealer will show fine lines if you have them, this one gave me the smoothest look out of any of them. The under eye area didn't look dry and crepey at all.
Overall, I'm so glad that I tried this concealer out. Makeup Revolution can be so hard to find in Canada, but I was lucky enough to find it here. I think I'm going to go purchase an extra to have on hand, just so I don't run out!
Makeup Revolution Conceal & Define Concealer rating: 5/5
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