Boxycharm Branded Products - Yay or Nay?
Before we begin, a little information about Boxycharm, just in case you're not familiar with the service. Boxycharm is a monthly subscription box that includes five full sized high end or indie brand luxury products each month for $25 US. They are largely a makeup subscription although we've been getting more skincare and even hair/nail products as they expand a little to provide variation in the boxes.
Boxycharm is known for the outstanding value because the products are name brand and full sized. They've done collaborations with popular brands in the past which brought unique shades of palettes or lipsticks or that altered the size of the product to make it a Boxycharm exclusive. We've received high end skincare that was slightly smaller in size than what you may find at Sephora, but that allowed the brand to be included in the box.
I've honestly never had an issue with this because everything still held up to the brand's quality and I've been able to try some amazing products because of it. November, however, brought us something new...a Boxycharm branded product, which included a 2-piece makeup brush set for the regular Boxycharm box and a 5 piece set for the BoxyLuxe box.
Some Charmers loved the look of the brushes and were happy to have something different and unique, some of us...myself included, were a little less than impressed. First off, I'm not a fan of this particular type of makeup brush -I find them awkward, clunky and I don't find them easy to use on particular areas of the face. Additionally, I find many just don't apply and blend quite as well as my regular makeup brushes. My main issue is, I signed up for high end luxury products, whether it be Sephora brands or indie brands - I don't really care - I enjoy trying new and different things. I don't believe this should include Boxycharm sourcing their own products, putting their logo on it and including it in our box.
One of the issues with this is value. Because this is no name branded product, Boxycharm can claim the price is whatever they want it to be and inflate the overall value of the box. Considering the cost of our boxes went up by $4 for November and they said the value of the boxes themselves would be increasing, this just doesn't set a good precedent. The 2 piece brush set I received had a marked value of the $35. The 5 piece brush set was valued at $65. These brushes are not worth nearly that.
With a little searching on Alibaba, I was able to find a similar shaped brush sets that were available in different colours for a very cheap cost. The prices included branding with your own logo. While I know this isn't the actual source, chances are the costs and pricing are very close and goes to show just how much of a markup in value the brushes have. And while I do know that ALL brands are marked up, the point is they are mostly recognizable brands that have quality controls in place and that we can't just go online and order for ourselves from China at a huge markdown. They aren't generic with a logo slapped on.
I know in the grand scheme of things, this isn't a huge issue. To be honest, I sold my brushes on Poshmark, and managed to do so rather quickly. I knew I would never use them and I didn't find them 'pretty' enough to just add to my collection to look at or use in photos. I just hope this doesn't become a regular thing for Boxycharm because I feel it does bring the value of the box down, and in all honesty Boxycharm is my absolute favourite subscription box. It has good value regardless and I hate to see the value being overly inflated by cheaper products with made up values. I guess time will tell and we'll see where this trend goes.
If you'd like to sign up to Boxycharm and see what all the fuss is about, you can use my link for sign up: https://www.boxycharm.com/refer/Allys-NABREKUW
Disclaimer: This post is not sponsored. Links listed may be affiliate links. It has no bearing on products I mention. Affiliate links provide a small commission off of each purchase, which enables me to invest back into my blog and purchase more products to review. All thoughts and opinions are my own....I tell it like it is.